Phone +234.811-111-1296 or visit

Empower yourself to expand your role and opportunities. Achieve real and quantifiable returns by building a high level of interpersonal, planning and problem solving skills.


Duration: 3 Days

Lagos Venue

106 Apapa Road beside
Zenith Bank Lagos.

Fee: N55, 000. VAT Incl.

4 - 5 participants: 5% discount
More than 6 ppl: 10% discount

Class Session

9:00am – 4:00pm daily.
(In plant training available upon request)
WEEKDAY CLASSES Nov Mon 21 - Wed 23

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Course Overview:

Are you charging the price you deserve? You might be able to increase revenue through value-based pricing, a strategy in which you set prices based on the perceived value to customers instead of on cost. In this course we will examine the differences between cost-based and value-based pricing, while detailing the four capabilities of value-based pricing: superior customer insights, an understanding of your market, and the abilities to manage prices and apply pricing psychology. Along the way, explore the benefits of customer segmentation and the concept of pricing as pain management and learn about the importance of maintaining confidence during price negotiations.

Course Content:

  • Introduction.
  • Welcome.
  • Basics of Value-Based Pricing.
  • What is value-based pricing?
  • Comparing cost-based pricing and value-based pricing.
  • How do companies move to value-based pricing?
  • Capabilities of Value-Based Pricing.
  • The four capabilities of value-based pricing.
  • Superior customer insights.
  • Pricing economics.
  • Price management.
  • Pricing psychology.
  • Implementing value-based pricing.
  • Resolving competing objectives.
  • Understanding customer segmentation.
  • Using pricing as pain management.
  • Why is price elasticity overestimated by executives?
  • Understanding price negotiation and fear.
  • Case study and role play.

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