Phone +234.811-111-1296 or visit

Empower yourself to expand your role and opportunities. Achieve real and quantifiable returns by building a high level of interpersonal, planning and problem solving skills.


Duration: 3 Days

Lagos Venue

106 Apapa Road beside
Zenith Bank Lagos.

Fee: N55, 000. VAT Incl.

4 - 5 participants: 5% discount
More than 6 ppl: 10% discount

Class Session

9:00am – 4:00pm daily.
(In plant training available upon request)
WEEKDAY CLASSES May Wed 19 - Fri 20

About this course:

The principle and technique of pricing training is aimed at explaining various pricing strategies and their applications. Pricing is not only a problem to small businesses but also applicable to large businesses. Most banks do not know why they charge for their services or how to develop a pricing model for a particular product category. They simply benchmark against other market players. This course will teach you the psychological and emotional aspect of pricing and ways to apply it to your organisation's pricing strategy.

Learning Objectives:

  • What is pricing.
  • What are the elements of a pricing model?
  • Why do we need the right price?
  • Different pricing strategies.
  • Relationship between price and value.
  • Negotiating the optimal price and handling price objections.
  • Class assignment/ team work.
  • Applications.

Who should attend?

  • Project managers.
  • Product managers
  • Project team.
  • Budding entrepreneurs.

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