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Empower yourself to expand your role and opportunities. Achieve real and quantifiable returns by building a high level of interpersonal, planning and problem solving skills.


Duration: 3 Days

Lagos Venue

106 Apapa Road beside
Zenith Bank Lagos.

Fee: N75, 000. VAT Incl.

4 - 5 participants: 5% discount
More than 6 ppl: 10% discount

Class Session

9:00am – 4:00pm daily.
(In plant training available upon request)

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Course Overview:

Developing and launching successful new products is a key marketing value driver. Innovation and creativity are the only platform that can guarantee market share and business growth. Successful innovation ensures that your products stay competitive and relevant to your customer. However extensive research indicates that failure rates in this area are high. Developing and implementing a proven NPD process increases success rates, together with managing the other key factors that drive results.

Benefit of attending this training:

This course will help managers and executives appreciate the benefits and principles of good innovation management. The NPD process presented is applied by many market-leading organisations so application of this in your organisation should significantly improve your success rates and financial results. Delegates will leave equipped with a strategic NPD process and an understanding of the key activities that drive innovation success.

Who should attend:

Managers and executives, irrespective of function, who are or expect to become involved in the development of new products and the innovation process within their organisation. Also product development team members can attend.

Delegates will learn how to:

  • Apply a logical, easy to understand, step-by-step process to launch successful new products - both goods and services.
  • Learn and apply techniques to generate new product ideas.
  • Use techniques to screen new product ideas.
  • Develop a clear positioning concept and brand strategy statement for a selected new product idea.
  • Understand the major factors contributing to success and failure in new product development and assess your company's current performance.
  • Develop an action plan for improving NPD in your own business.
  • Definitions, benefits and principles of good innovation management.
  • NPD process - what's involved?
    •       Step 1: New product strategy.
    •       Step 2: Idea generation and screening.
    •      Step 3: Concept development and testing.
    •       Step 4: Business analysis.
    •       Step 5: Product development and testing.
    •       Step 6: Commercialisation.
  • Assessment of organisational performance and action planning to improve NPD in delegates' own organisations.

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