Phone +234.811-111-1296 or visit

Empower yourself to expand your role and opportunities. Achieve real and quantifiable returns by building a high level of interpersonal, planning and problem solving skills.


Duration: 3 Days

Lagos Venue

106 Apapa Road beside
Zenith Bank Lagos.

Fee: N75, 000. VAT Incl.

4 - 5 participants: 5% discount
More than 6 ppl: 10% discount

Class Session

9:00am – 4:00pm daily.
(In plant training available upon request)
WEEKDAY CLASSES Jan Wed 27 - Fri 29 April Mon 18 - Wed 20

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Course Overview:

Start a lead generation program at your organization and start converting prospects into loyal customers. Join marketing expert Charles Efe as he walks through the essentials of creating a solid lead generation pipeline that will support your business for years to come. Learn how to evaluate and set business goals and KPIs, and create content to entice your target audiences. Then find out how to leverage landing pages, social media, and keywords to convert those prospects into leads, and staging the purchase process just right, to transform those leads into customers.

Finally, discover how to monitor your customer's experience after the sale, reward their loyalty, and measure your program's performance. By the end of the course, you'll have the tools and action plan to keep optimizing your lead generation strategy and expand your customer reach.

Topics include:

  • Setting goals
  • Publishing engaging content
  • Creating compelling offers and calls to action
  • Optimizing landing pages
  • Developing databases
  • Transforming leads into customers
  • Making the purchase process clear and simple
  • Monitoring social channels
  • Measuring results


  • What is lead generation?

1. Set Business Goals

  • Set goals
  • Decide on key performance measures
  • Benchmark before launching

2. Entice Prospects

  • Define your target
  • Create content
  • Publish in social channels
  • The role of SEO
  • Make your website design inviting

3. Convert Prospects to Qualified Leads

  • Create a compelling offer
  • Create a call to action
  • Optimize your landing page
  • Create an effective form
  • Develop a database
  • Raise vs. lower your lead quality
  • Use keywords to identify opportunities

4. Transform Leads to Customers

  • Stage in buying process
  • Customize the experience
  • Nurture leads through email marketing

5. Create a Positive Purchase Experience

  • Make the purchase process clear and simple
  • Lead Nurturing
  • Know your competition

6. Exceed Customer Expectations

  • Create loyal customers
  • Tailor email programs
  • Monitor social channels

7. Create Loyal Advocates

  • Engage in social channels
  • Amplify followers
  • Obtain referrals
  • Obtain spokespeople or testimonials

8. Measure and Optimize

  • Review goals
  • Measure
  • Optimize

9. Role Plays and Class work

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