Phone +234.811-111-1296 or visit

Empower yourself to expand your role and opportunities. Achieve real and quantifiable returns by building a high level of interpersonal, planning and problem solving skills.


Duration: 3 Days

Lagos Venue

106 Apapa Road beside
Zenith Bank Lagos.

Fee: N75, 000. VAT Incl.

4 - 5 participants: 5% discount
More than 6 ppl: 10% discount

Class Session

9:00am – 4:00pm daily.
(In plant training available upon request)
WEEKDAY CLASSES Apr. Wed 27 – Fri 29 Aug. Wed 3 - Fri 5

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Course Overview:

This Sales & Marketing training course is designed to help those working in sales and marketing to identify, recruit and retain the perfect customer. Whether an old hand at sales & marketing or brand new, this fun and highly practical two day course is designed to stimulate sales & marketing activity by identifying and using best practice.

A highly experienced tutor will work with delegates to develop a profile of their organisation's perfect customer, create a product description which will meet their needs, a strategy to help them buy and a plan to keep them loyal. Call now on +2348-111-111-296 to book or further discuss your training requirements.

Topics include:

The Definition of Marketing

  • The Sales and Marketing Interface
  • Marketing Philosophies

Identifying the Perfect Customer

  • Recognising an Opportunity
  • The Marketing Environment
  • Research and Information Systems

Buyer Behaviour

  • B-C, B-B, C-C
  • Consumer Decision Processes
  • Organisational Buying

Selecting the Perfect Customer

  • Segmentation
  • Targeting
  • Positioning

Creating the Perfect Offering

  • Marketing Mix - Product, Price, Place, Promotion (The 4Ps)
  • Putting the P's Together

Planning and Control

  • Marketing Planning
  • Forecasting and Expenditure
  • Organisation and Control

Keeping the Perfect Customer

  • Developing Loyalty
  • Customer relationship

Filling the Sales Funnel

  • Magnets
  • Web Optimization
  • Cold Calling
  • Deepening Existing Relationships – Reselling, Cross sell and Upsell
  • Networking and Gaining Referrals


  • Desired Result
  • Features and Benefits
  • Framework and Proof
  • Handling Objections and closing techniques

The DREAM Buying Path

  • Do
  • Repeat
  • Evaluate
  • Access
  • Money

Identifying and Managing Buying Profiles

  • Questioning, Language and Listening Skills

Closing and Follow-Up

  • Buying Signals
  • Closing Questions
  • Follow-up Systems

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