Phone +234.811-111-1296 or visit

Going beyond customer service and keeping customers for life doesn't just mean doing things right. Learn to exceed expectations by doing the right things, at the right time, as defined by your customers.


Duration: 3 Days

Lagos Venue

106 Apapa Road beside
Zenith Bank Lagos.

Fee: N75, 000. VAT Incl.

4 - 5 participants: 5% discount
More than 6 ppl: 10% discount

Class Session

9:00am – 4:00pm daily.
(In plant training available upon request)
WEEKDAY CLASSES March Wed 16 - Fri 18

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About this course:

The business model is a document that charts how a company makes money. Knowing how you spin money is an essential element to starting or building a profitable business. You must understand how the elements within your business space work together to bring out cash. This model must work on paper before final application in the real world. The aim is to reduce the risk of loss of capital or failure.

Learning objectives:

  • What are the elements of a business plan/ model?
  • Why the business plan/odel.
  • Designing your business model/plan.
  • Integrating and simulating the business flow.
  • Designing your business model.

Who should attend?

  • Business analyst
  • Budding entrepreneurs
  • Project managers.
  • Small business trainers.

The course objective:

The Business Model as a strategy tool

  • The business model canvas.
  • Elements of a business model.
    •      + The value proposition.
    •      + Customer identification and segmentation.
    •      + The customer relationship.
    •      + The channels of communication and advertisement.
    •      + The key partners, activities and resources.
    •      + Innovative revenue stream.
    •      + The cost elements.
  • Business model innovation process.

Business Model Innovation Process

  • Understanding Business model patterns/flow.
  • Develop at least 2 new business model options for your business.

Business Model workings – Practical class

  • Identifying the business model elements.
  • Complete your business model.
  • Differentiate from competition.
  • Define and document assumptions.

Business Model Validation

  • Introducing lean startup thinking
  • Testing assumptions and exploring options
  • Getting out of the building.
  • Validate and implement.
  • Pivoting.

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