Phone +234.811-111-1296 or visit www.charlesandgoldconsulting.com

Going beyond customer service and keeping customers for life doesn't just mean doing things right. Learn to exceed expectations by doing the right things, at the right time, as defined by your customers.

EVALUATING YOUR PRODUCT/BUSINESS IDEA

Duration: 3 Days

Lagos Venue

106 Apapa Road beside
Zenith Bank Lagos.

Fee: N75, 000. VAT Incl.

4 - 5 participants: 5% discount
More than 6 ppl: 10% discount

Class Session

9:00am – 4:00pm daily.
(In plant training available upon request)
WEEKDAY CLASSES July Mon 11 - Wed 13


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Training Overview:

Business ideas are wonderful thing to conceive. There is nothing like an idea whose time has come. Like the popular saying, ideas rules the world but understanding that only ideas that meets certain circumstances and criteria can rule in this every competitive and challenging world. In this course we will look at ways to evaluate ideas to ascertain if we can launch, wait or kill the idea. Note that no idea is stupid!!!

Training Outline:

Ideation and conceptualization – where do great ideas come from?

Thinking process:

  • Convergence thinking.
  • Divergent thinking.

Understandings need theory:

  • Abraham Maslow theory of need.
  • Mc Clelland's theory of the need.
  • Neuro-Marketing perspective.

Why people buy:

  • Pain points.
  • Gain points.
  • Emotional offering.

Evaluating your business idea:

  • Feasibility.
  • Viable.
  • Marketable.
  • Scalable.
  • Timing.
  • Sustainability.

Forms of innovation and application:

  • Evolutionary.
  • Revolutionary.
  • Sustaining.
  • Disruptive.
  • Efficient.

Designing a Minimum Viable Product (MVP)

Designing your Minimum Viable Pitch (MVP)

Achieve Product/Solution fit

Alpha testing:

  • White box testing.
  • Black box testing.

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